Effective Journals Marketing
Technology is changing, new business models are developing and new markets emerging – the journal publishing landscape is shifting. These new developments offer challenges for journals marketing. This course provides a strategic overview of this dynamic environment and how best to apply marketing techniques to achieve your journal’s objectives. The workshop will be highly interactive.
Programme
- Changing business models: their impact on marketing
- Changing products: what do customers want?
- Changing customers: new markets, personalization and community building
- Changing organizations: new competitors, branding, positioning
- Marketing to end-users, authors and librarians: key objectives and tactics
- Extending the marketing toolkit: search engines, social media, digital media etc.